Ready to deploy

We built Great Advice a complete funnel for booking more qualified appointments.

Everything below is already built: the page, VSL, ad scripts, emails, and follow-up assets. If it looks useful, we can switch it on and run it for you.

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Walkthrough

What we found when we studied Great Advice.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: 16+ Years advising. That thread runs through every piece of content below.

Competitive Landscape

We analysed 1 direct competitors and studied what they're running. The scripts we built position Great Advice differently.

Your Audience

The #1 thing on their mind before they book: Unsure whether their current super structure matches their retirement income needs. Every piece of content below addresses it.

Everything we built for you, on this page.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together. Summary first, then the full text of each piece further down.

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
5
Confirmation Page Video Scripts
Breakout content for education and trust
4
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
5
Broadcast Emails
Email sequence
Read the full text · tap any row to expand
Image Ads 5 image ads
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Great Advice
Sponsored
SMSF curious in your 50s? Work out whether the structure belongs in your retirement plan before you think about setup.
SMSF curiosity before retirement ad creative
GREATADVICE.COM.AU
SMSF curious before retirement?
Free first meeting with Great Advice.
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Great Advice
Sponsored
When can you stop work, and how much income will your super actually give you once you do?
The retirement income bridge ad creative
GREATADVICE.COM.AU
Sort these before you retire.
Plain-English retirement planning.
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Great Advice
Sponsored
A self-managed fund can give you more control. The right plan tells you whether the extra responsibility is worth it.
Control, with the trade-off clear ad creative
GREATADVICE.COM.AU
Control, with the trade-offs clear.
SMSF suitability advice.
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Great Advice
Sponsored
The fee is quoted in dollars before any advice work starts, with $0 commissions on super or investments.
Fees quoted in dollars ad creative
GREATADVICE.COM.AU
Fees in dollars, in writing.
First two steps are free.
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Great Advice
Sponsored
Gold Coast clients can start by video and visit Springwood later, only if a written plan makes sense.
Retirement advice without the drive ad creative
GREATADVICE.COM.AU
Retirement advice without the drive.
Free first meeting by video.
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: SMSF curiosity before retirement

Variation 1 of 2
SMSF curious in your 50s, get the retirement answer first
Headline: SMSF curious in your 50s?

Hook options:
1. You keep hearing about running your own super fund, and you're in your 50s wondering if it's for you.
2. Plenty of people your age start asking about a self-managed fund right before they retire.
3. Before you decide whether to run your own super fund, there's an earlier question worth answering.

The question underneath "should I run my own fund" is really "when can I retire and will my super carry the life I want after work." Get that answer first and the structure question almost answers itself. A self-managed fund suits some people beautifully and wastes money and admin for plenty of others, and you can only tell which one you're once the retirement picture is clear. Most people skip that part. A first meeting at Great Advice walks through your numbers in plain English, with the fee quoted in dollars before any work starts, so you find out where you actually stand before you change a thing. Hit the link and see what your retirement looks like on paper, not on a hunch.
Variation 2 of 2
You built the super, now check the structure still fits
Headline: Does your super structure still fit?

Hook options:
1. You spent 30 years building your super. Almost no one checks whether the structure still suits where life is heading.
2. Your super balance grew. The structure holding it was set up for a different stage of your life.
3. The fund that got you here was chosen years ago, for a version of you that was nowhere near retirement.

You picked your super setup a long time ago, often without much thought, and it has carried your savings ever since. A structure that suited a 40-year-old in full-time work doesn't always suit someone eyeing the last few years before retirement. Maybe a self-managed fund earns its keep for you, maybe your current fund is doing the job fine and switching would only add cost. The point is to actually look rather than assume. Great Advice has spent 16 years on exactly this question for people across the Gold Coast and Brisbane. Tap the link and find out whether the structure you're in still matches the retirement you're planning.

Angle 2: Control without the product pitch

Variation 1 of 2
More control sounds good until the duties show up
Headline: Control, minus the trustee surprises

Hook options:
1. Running your own super fund gives you control. It also hands you duties most people never get told about up front.
2. They sell a self-managed fund as freedom. The trustee responsibilities rarely make the brochure.
3. Control over your super sounds great right up to the moment you read what a trustee actually has to do.

A self-managed fund does give you genuine control over how your retirement money is invested, and for the right person that control is worth a lot. What gets glossed over is the other side of the deal, the duties and the records and the compliance that sits on your shoulders year after year. Worth it for some people, plainly not worth it for others, and the only way to know your answer is to weigh the trade-off against your own situation before you commit. That's the conversation a first meeting at Great Advice is built around, no product to sell, no commission either way. Open the link and weigh up whether the control is worth what comes with it for someone in your position.
Variation 2 of 2
The right plan tells you if control is worth it
Headline: Is the control actually worth it?

Hook options:
1. A self-managed fund can hand you real control. Whether that control earns its keep is a separate question.
2. Everyone selling a self-managed fund tells you what you gain. Almost no one does the maths on whether it pays off.
3. Control over your super is only valuable if it actually changes your retirement for the better.

There's a difference between control you can have and control that's worth having. A self-managed fund offers the first easily enough. The second depends on your balance, your goals and how hands-on you genuinely want to be in retirement. A written plan does that maths for you, lays out what control would cost in fees and effort against what it would realistically change about your income later. Great Advice charges $0 commissions on super or investments, so the read you get is built around your life rather than a product someone needs to move. Follow the link and see whether running your own fund would actually leave you better off, or just busier.

Angle 3: Gold Coast by video, Springwood when useful

Variation 1 of 2
Gold Coast retirement advice without the drive up the M1
Headline: No M1 drive for every meeting

Hook options:
1. You're on the Gold Coast and the good retirement advice always seems to mean a drive up the M1.
2. Sorting out your super before retirement shouldn't cost you a morning stuck on the motorway.
3. There's solid retirement advice closer than you think, and most of it can happen from your kitchen table.

Plenty of people on the Gold Coast put off sorting their retirement because the advice they want feels like a trek up the highway and a day gone. It doesn't have to work that way. Great Advice meets by video first, so the early conversations happen from wherever you're sitting, and you only make the trip to Springwood if and when there's a reason to. The work is the same either way, a plain-English read on whether you're on track to retire and whether your super structure still fits. Sixteen years of it, with a 5.0 Google rating from 55 reviews behind the practice. Click the link and book the first meeting from your own kitchen table.
Variation 2 of 2
Meet by video first, bring the statements later
Headline: Start by video, no statements needed

Hook options:
1. You don't need to dig out every super statement before you talk to someone about retirement.
2. The first conversation about your retirement should be easy to say yes to, not a paperwork exercise.
3. People put off getting retirement advice because they think they have to arrive with a folder of statements. You don't.

The thing that stops most people getting a read on their retirement is the assumption that step one means gathering every statement and document first. It doesn't. The first meeting at Great Advice happens by video, it's a conversation about where you stand and where you want to be, and the paperwork only comes later if the plan stacks up and you decide to go further. No cost to find out, and the fee for any actual work is quoted in dollars before it starts. That order matters, because it lets you find out whether it's even worth your time before you lift a finger. Tap the link and start with a conversation, the statements can wait.

Angle 4: Fees quoted before advice work starts

Variation 1 of 2
The fee gets quoted in dollars before the advice begins
Headline: You see the fee before any work

Hook options:
1. Most people never find out what financial advice will cost them until they're already halfway in.
2. Ask a lot of advisers what their work costs and you get a runaround instead of a number.
3. The fee for sorting your retirement should be a number you see up front, not a surprise on the invoice.

A big reason people avoid getting retirement advice is they've no idea what it'll cost until it's too late to back out. Great Advice runs it the other way around. The first call and the discovery meeting are free, and if there's real work to do, the fee is quoted to you in dollars, in writing, before any of it begins. A one-off retirement plan sits between $3,300 and $6,600 depending on how involved your situation is, and you see exactly where you land before you say yes. No commissions on super or investments clouding the recommendation. You get to weigh the cost against the value with full information, which is how it should be. Open the link and find out what your situation would actually take.
Variation 2 of 2
$0 commissions changes the conversation
Headline: $0 commissions on your super

Hook options:
1. When an adviser earns a commission on what they recommend, the advice and the sale start to blur.
2. Some advice always seems to point you toward the same products, and there's a quiet reason for it.
3. The way an adviser gets paid shapes what they tell you, even when they mean well.

A lot of retirement advice comes from someone who earns a commission depending on where your money lands, and that colours what you hear, however good their intentions. Great Advice takes $0 commissions on super or investments. The fee is a flat amount, quoted in dollars before work starts, and it doesn't move based on which way the recommendation goes. That changes the whole conversation, because the read you get on your super and your retirement is built around your life rather than a product that needs shifting. When the advice is paid for directly, it can tell you to do nothing at all and lose nothing by it. Follow the link and get a read on your retirement from someone with no product to push.

Angle 5: The retirement income bridge

Variation 1 of 2
When can you stop work, and should the structure change first
Headline: When can you actually stop work?

Hook options:
1. The question keeping most people in their 50s up at night is simple. When can I actually stop work?
2. You've a super balance and a rough idea of when you want to retire. The bit in between is where it gets murky.
3. Most people can tell you what they've saved. Far fewer can tell you when it lets them stop.

The real question isn't how big your super is, it's whether it's enough to let you stop work when you want to, and what has to change between now and then to make that real. For a comfortable retirement the rounded benchmark is around $55,900 a year for a single homeowner and $78,600 for a couple, which points to roughly $630,000 in super at 65 single, or $730,000 as a couple. Numbers like those only mean something against your actual life. Great Advice maps where you stand today to the year you want to stop, in plain English, and shows you whether your super structure needs to change to get there. Hit the link and see when your numbers say you can retire.
Variation 2 of 2
Your super belongs inside the wider retirement plan
Headline: Super is one piece, not the plan

Hook options:
1. Your super is the biggest number, but it's only one piece of the retirement puzzle.
2. People obsess over their super balance and forget it has to fit alongside the pension, tax and how they draw it down.
3. A bigger super balance is one input into a retirement plan, not the plan by itself.

Most people fix on the super balance as if that single number tells the whole story. The year you retire, though, it has to work alongside your Age Pension, the tax you pay, the way you draw an income and what's left for your family. A self-managed fund might fit into that picture or it might not, and you can only tell once the whole plan is on the table. That's what a written retirement plan does, it puts super in its place as one piece and shows how the rest fits around it. Sixteen years of doing exactly that for people across south east Queensland, with the first meeting free. Click the link and see how your super fits the bigger picture, not just the balance.

Long-Form Explainer Video Script 1 complete script

Offer: Free SMSF suitability and retirement clarity meeting for Australians 50+ across south east Queensland. The first step is a free call, followed by a free discovery meeting if there's enough to look at properly.


If you're in your 50s or early 60s, and you've spent the last few decades building up a real super balance, then there's a question that tends to sit in the background until retirement starts feeling close, and then it gets loud. Should your super stay exactly where it is, or is it time it worked harder for the kind of retirement you actually want?

Somewhere in that question, for a lot of people, is a self-managed super fund. Maybe a friend set one up. Perhaps your accountant mentioned it, or you read something about taking more control of where your money sits. The appeal is obvious enough. You've built the balance, and the idea of running it yourself, closer to the life you're planning, has a real pull to it.

The harder part is knowing whether that's the right move for you, or whether you'd be taking on trustee duties and admin you don't actually need, to chase a feeling of control that your current setup could give you anyway with the right plan around it. That's the question worth answering properly before you change anything. And it's the reason we made this.

We're Great Advice, a financial advice practice in Springwood, working with pre-retirees and retirees right across Brisbane, Logan and the Gold Coast. The firm has been advising from the same place for more than 16 years, with a 5.0 rating across 55 Google reviews, and the way it earns is the part that matters most here. There's $0 in commissions on super or investments. Whether an SMSF turns out to be right for you or completely wrong for you, it doesn't change a cent of what we get paid, which is exactly why you can trust the answer either way.

The reason this is worth sorting now, rather than letting it drift, is that the years just before you stop work are the ones where the structural decisions actually land. How your super is set up, whether it's pointed at the income you'll genuinely need, how that fits with the Age Pension and your tax position. Get that right once, early, and the rest of retirement gets a good deal calmer. Leave it, or let someone with a product to sell make the call for you, and you can spend years paying for a decision that was never really yours.

The thing most people miss is that the SMSF question is hardly ever just about the SMSF. It's a way into the bigger picture, the way your super, your income plan and your timing all fit together to fund the life you've got in mind, and that wider piece of work is what we actually do.

So here's roughly how it goes. It starts with a clear, unbiased read on the structure question itself. Is an SMSF a genuine fit for your situation, or would you be better off keeping your current setup with a sharper contribution and retirement income strategy behind it? We work that out on the merits of your circumstances, not against a product we happen to be holding.

From there it becomes a proper written retirement plan built around where you're actually up to. We look across superannuation and how you'll turn it into income, SMSF suitability if it's on the table, investment risk, Age Pension guidance, and aged care if that's part of the picture, all coordinated into one plan with projections you can read in plain English. If your situation doesn't need ongoing advice, we'll tell you that on the first call rather than manufacturing a reason to keep you on.

And every fee is quoted in writing before any work starts. A one-off retirement plan sits somewhere between $3,300 and $6,600 depending on how complex your situation is. If ongoing reviews make sense after that, they start from $1,650 a year and they're fixed, so the fee doesn't creep up just because your balance does. You'll see the number before you commit to anything, which keeps the advice on your side of the table.

Let me deal with the questions you're probably already turning over.

Is an SMSF too complicated for us to bother with? For plenty of people, honestly it is, and we'll say so plainly. Plenty of others find the control and the flexibility genuinely earn their keep. The whole point of the first conversation is to work out which camp you're in before you go anywhere near the paperwork.

Will the advice fees stack up? You'll know the number before you agree to a thing, written down in dollars, and there are no commissions sitting underneath it pulling the recommendation one way. The first call and the discovery meeting that follows it both cost you nothing.

Can we do this from the Gold Coast? You can. We meet plenty of people by video right across south east Queensland, or you're welcome to come into Springwood if that suits you better.

And is this going to turn into a product pitch? It can't, really, given there's no product and no commission attached to anything we recommend. If the right answer for you is to stay put, that's the answer you'll get.

This is built for people who've genuinely built something behind them, a solid super balance, maybe a partner's super alongside it, and who want a straight read on whether their structure still fits the retirement they're planning. People who'd rather hear the real numbers than a comfortable story. If you're a long way off retirement with not much accumulated yet, or you're after a quick tip and a fast return, we're not the right firm for you, and we'd tell you that early.

If that does sound like where you're at, the next step is an easy one.

Fill in the short form just below this video, and answer each question as honestly as you can. It only takes a minute, and it tells us where you're up to, roughly what you've built, and whether an SMSF or some other structure is even worth putting on the table for your situation. Based on what you share, we'll invite you to a free first call, and from there a free discovery meeting if it makes sense, where we'll talk through your circumstances and whether what we do is a fit. There's no cost and no obligation for either of those first two steps.

George Iacovou leads the advice here as Principal Financial Adviser, with the AQF Level 8 qualification behind the work, so when the question is whether a self-managed fund suits you, the answer comes from someone who does this every week for people in exactly your position.

So to bring it back to where we started. Whether your super should stay where it is, or move to something that works harder for the retirement you want, is one of the few decisions in this stretch of life that's genuinely hard to walk back, and it deserves an answer from someone with no reason to bend it. No commissions, no product to sell, fees quoted in dollars before any work begins, and a plan built around the life you're actually planning for.

Fill in the form just below this video and answer each question as honestly as you can. We'll take it from there.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome

Thanks for booking your free first call and discovery meeting with us. I know a decision like this sits with people for a while before they pick up the phone, so before anything else, a quick rundown of how the next bit works.

Take the meeting itself first. It's a conversation, not a pitch. One of our advisers will sit down with you, get a feel for where you're at, what you've built in super, and what you're actually trying to sort out before you stop working. Maybe that's the SMSF question, maybe it's how your super's structured, maybe it's just wanting one clear plan across the whole picture. If an SMSF suits the life you're planning, they'll tell you. If it doesn't, they'll tell you that too. We're fee-based and we take no commissions on super or investments, so there's no version of this where we talk you into a product. You'll get a straight answer in plain English, and you're free to walk away with it.

Over the next few days you'll get a couple of short emails from us. They're not spam, and they're not a campaign designed to wear you down. Each one just answers a question most people have before they come in, so you can turn up already up to speed.

Now have a look at the clips below this one. They're short, and each one tackles something we hear a lot. Is an SMSF too complex to bother with. Do the advice fees end up stacking on top of each other. Can you do all of this by video if you're up the Gold Coast. And the big one, does any of this turn into a product pitch in the end. Watch the ones that sound like your situation. The more you've thought through beforehand, the more time the adviser can spend on what's specific to you instead of covering the basics.

That's it. No pressure from us, and nothing's locked in. We'll see you at the meeting, and if a question pops up before then, you've got our number. Looking forward to it.

Video 2: Is an SMSF too complex for us to bother with?

This is probably the question that brought you here, so let me take it head on. A self-managed fund gives you more control, and with that comes trustee responsibilities, record-keeping and a few rules you can't ignore. For some people that's a fair trade for the control they get, and for others it's more work than the benefit is worth. The difference comes down to your situation, not a rule of thumb.

There's a reason it's worth asking us in particular. Our advisers aren't paid more if you set one up, because we take no commissions on super or investments. So when one of them looks at whether an SMSF suits you, the answer isn't tilted by what we'd earn. They'll weigh what you're trying to do, how hands-on you actually want to be, and what you already hold, then tell you plainly whether the structure pulls its weight for you or whether something simpler does the same job with less fuss.

And it's a credentialed view, not a guess. Our founder, George Iacovou, has been advising from Springwood for more than 16 years and holds an AQF Level 8 qualification, so the SMSF question gets assessed by a practice that genuinely knows the structure rather than one that's keen to sell it.

Bring your real situation to the meeting. The adviser will tell you straight whether an SMSF is worth the extra moving parts for you, or whether it isn't.

Video 3: Will the advice fees just stack up on top of each other?

It's a fair worry, so let me put the numbers on the table the way we do before any work starts. A written retirement plan is a one-off fee between $3,300 and $6,600, and where you land in that range depends on how complex your situation is. If you decide you want us reviewing things each year after that, ongoing advice starts from $1,650 a year and it's fixed. The fee is quoted to you in writing before we do a thing, so nothing arrives as a surprise.

What matters more than the figures is what isn't in them. We take no commissions on super or investments, and we don't charge a percentage of your balance. So as your super grows, the fee doesn't creep up alongside it, and nothing in how we get paid nudges an adviser toward one product over another. You're paying for the advice, full stop, not for the privilege of someone clipping a slice of your money.

Think about what a structuring decision this close to retirement is actually worth getting right. How your super's set up, whether an SMSF fits, how your income gets drawn down later. Those are calls you mostly make once. A fee you can see in writing, with no incentive tugging at the answer, tends to look small against the cost of getting the structure wrong.

If you want it laid out line by line, raise it in the meeting and the adviser will walk you through exactly what the fee covers.

Video 4: Can we do all of this by video if we're up the Gold Coast?

Short answer, yes. Plenty of the people we help are spread across the Gold Coast, Brisbane and Logan, and not everyone wants to drive to Springwood for a first conversation. So the free first call and the discovery meeting can happen by video, by phone, or in person at our Springwood office, whichever actually suits you.

Doing it remotely doesn't water anything down either. The adviser still works through your super, your timeline and the SMSF question the same way they would across a desk, and you can have your statements and your partner on the call with you just as easily from your kitchen table. For a lot of couples it's genuinely easier, because you can both be there without anyone taking half a day off.

When you book, just let us know which way you'd prefer, and the team will set it up. If you'd rather come in and meet face to face once things are moving, that's always open too.

Video 5: Is this going to turn into a product pitch?

If you're sceptical here, you've earned it. Most people who've been near financial advice have felt the gentle steer toward a particular fund or product, and there's usually a reason for the steer sitting in how that adviser gets paid.

So let me be specific about how we're set up. We're fee-based, and we take $0 in commissions on super or investments. There's no product we're trying to move and no commission waiting at the end of a recommendation. When an adviser looks at whether you should set up an SMSF, restructure your super, or leave things exactly where they are, the answer comes down purely to what fits the income you'll need and the life you're planning.

You don't have to take our word for it either. The practice holds a 5.0 Google rating across 55 reviews, which is the kind of record you tend to build by telling people the truth rather than selling them something. And in the meeting itself, if your situation doesn't need ongoing advice, the adviser will say so. That's the whole point of the first two steps being free, you get to find out where you stand before you commit to anything.

If you want, ask the adviser in the meeting to show you exactly how the fee-based model works in practice. They're happy to.

Pre-Appointment Email Sequence 4 emails
Email 1: What to bring

Subject: For your Great Advice meeting
Preview: A short list so the first conversation stays useful.
Send: Immediately after booking

Hi there,

Thanks for booking a time with Great Advice.

You don't need to have everything perfect before the first call. If you have recent super statements, a rough idea of when you'd like to stop work and any questions about SMSF control, bring those along.

The first conversation is there to work out whether a deeper discovery meeting makes sense. If it does, George can tell you what to gather next.

Talk soon,
Great Advice

Email 2: The SMSF question

Subject: SMSF curiosity is a good starting point
Preview: The better question comes before setup.
Send: One day after booking

Hi there,

A lot of people start with "Should we set up an SMSF?"

The better starting point is "Would an SMSF improve our retirement plan?"

That keeps the focus where it belongs. Income after work, control, investment risk, Age Pension rules, fees and the amount of responsibility you're comfortable taking on.

If an SMSF belongs in that picture, the structure can be discussed. If it doesn't, you still leave with a clearer retirement question.

Great Advice

Email 3: Fees before work starts

Subject: How the fee conversation works
Preview: You won't be asked to approve advice work without a quoted fee.
Send: Two days before meeting

Hi there,

Great Advice quotes fees in writing before advice work starts.

The first call and discovery meeting are free. If a written retirement plan makes sense after that, the scope and fee are put on the table before you decide.

That keeps the decision practical. You can weigh the advice cost against the value of the retirement choices being made.

Great Advice

Email 4: Before we speak

Subject: Before we speak
Preview: A simple way to frame the call.
Send: Morning of meeting

Hi there,

Before the call, think about the one retirement question you most want answered.

Maybe you want to know when you can stop work. Your current super fund may feel due for review, or an SMSF may be worth exploring.

Bring that question and we'll start there.

Great Advice

Broadcast Emails 5 emails
Email 1: The SMSF question people ask too late

Subject: The SMSF question people ask too late
Preview: Setup isn't the first decision.
Send: Newsletter week 1

Most SMSF conversations start in the wrong place.

People ask whether they can set one up. The real retirement question is whether the extra control helps them live better after work.

That means looking at super balances, income needs, investment choice, fees, tax, Age Pension rules and trustee responsibility in one view.

If you're in your 50s or early 60s and SMSF curiosity keeps coming up, treat it as a planning prompt. It may be the right structure, or it may be a distraction. Either way, the decision deserves a plan before paperwork.

Email 2: Control has a cost

Subject: Control has a cost
Preview: SMSFs can be useful when the trade-off suits the person.
Send: Newsletter week 2

Control is the reason many people become interested in SMSFs.

They want more say over investments and a closer connection between super and the retirement they can picture. Some want property or a more tailored investment approach.

Control also brings duties. Trustees have to understand the rules and keep the fund on the right side of them.

That doesn't make SMSFs bad. It means they should be recommended because they fit the plan, not because they sound sophisticated.

Email 3: The Gold Coast meeting problem

Subject: You don't need to drive for the first retirement question
Preview: Video first can be enough to decide whether to go deeper.
Send: Newsletter week 3

For many Gold Coast clients, the first barrier to advice is practical.

They know they need to talk through retirement, super or Age Pension rules, but they don't want a long drive before they even know if the adviser is the right fit.

Great Advice works with Gold Coast clients by video, phone and from the Springwood office. The first call is free, and the discovery meeting is free too.

That means the early decision can stay simple: is there enough here to build a written plan?

Email 4: Fees in dollars

Subject: Fees in dollars
Preview: A retirement advice fee should be clear before work starts.
Send: Newsletter week 4

Advice fees should be clear.

Great Advice quotes the fee in writing before advice work starts. A one-off retirement plan is listed at $3,300 to $6,600, while ongoing advice starts from $1,650 a year, fixed.

Those numbers aren't the starting point of the conversation. The starting point is whether advice is needed and what decisions have to be made.

Clear fees make that decision easier.

Email 5: Super fits inside the plan

Subject: Super fits inside the plan
Preview: Retirement income needs more than a fund choice.
Send: Newsletter week 5

Super matters because it's often the biggest retirement asset outside the family home.

Even so, the whole plan is bigger than super.

A retirement plan also has to deal with spending, investment risk, Age Pension rules, aged care possibilities, insurance and the timing of work slowing down.

That's why SMSF suitability should sit inside the retirement plan. The structure should serve the life, not the other way around.

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

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  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.